AA7 Constructions

Project Breakdown

A specialist presented like a general builder.

AA7 is led by Andrew Akkari, a licensed builder with more than 25 years in the trade and over 45 completed projects across Sydney’s Inner West, St George, Eastern Suburbs and North Shore. Most of his work is on existing homes: complicated structures, restricted access, often alongside architects and engineers.

The old site grouped that experience under general building services. Someone planning a second storey, or needing a load-bearing wall removed, had to work too hard to see that AA7 handled those jobs. For a specialist, that’s the expensive kind of gap. The people looking for exactly the work AA7 does could pass over the business without realising it.

The Solution

Six service pages and eight project profiles, each built around the work people are looking for.

We created dedicated pages for home extensions, second storey additions, renovations, structural alterations, tight access builds, and new homes and granny flats. Each one explains the work in plain language and answers the questions a homeowner has before contacting a builder. Eight completed projects were given pages of their own, with photography and detail from each job, and the NSW builder licence is displayed and linked to the public register so anyone can check it in one click.

AA7’s previous website had been live since 2017. We mapped 95 URLs from the old site and redirected them to the new structure, helping preserve the existing links and search signals through the rebuild.

The Results

The specialism is now the first thing you find.

Someone planning a second storey can go straight to AA7’s experience with second storeys. Someone with a narrow terrace can see that tight access is work the business handles regularly. An architect can review the structural side without having to ask for it.

The site is considerably faster, too. Google’s desktop performance score moved from 47 to 97, and the time for the main content to appear dropped from 12 seconds to one.

The portfolio now gives projects like AA7’s low-energy heritage extension in Ashfield, featured on Channel 9’s Renovate or Rebuild, a place of their own.

In the first week after launch, an enquiry came through the website for a structural beam installation and a new balcony opening, with the engineering and DA approval already in place. That’s the work the site was built to attract.